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In the early 1980's Monsoon started to sell a small collection of accessories which became very popular.
The idea for the innovative new store format Accessorize was born.
Monsoon was founded in 1973 by Peter Simon following a period of selling shaggy woollen coats on the Portobello Road and hand block printed clothes from Rajasthan to anyone who would buy them. The original focus was always clothes with an ethnic origin from faraway places, including unusual dresses from Afghanistan and countries en route.
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