"It's all about versatility", says Daniella Helayel, the Brazilian-born designer who founded Issa.
An Issa dress can be worn from the beach to the office and then onto the red carpet." Helayel founded the label in London in 2001 after working as a fashion consultant and buyer, and her range of delectable silk print jersey dresses were quickly snapped up by the likes of Madonna, Scarlett Johansson and Naomi Campbell. Expect graphic monochrome and tropical print maxi dresses, embellished T-shirts and jersey knot-front dresses.
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