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Hennes stil är tjejiga baskläder med en sorts ”retro”-känsla. Innan Luella blev designer jobbade hon för Vouge.
After several years pursuing her options at St Martins, Luella Bartley finally settled on the path of journalism. Leaving college for a job in the fashion dept at the Evening Standard, she steadily worked her way up through the ranks until a job at British Vogue called. There she happily stayed for one and a half years before her true calling took hold and she left to set up her own label. Close friend, Katie Grand reminisces, "I sort of remember being out one night getting a bit drunk and Luella suddenly deciding she was going to start a fashion label.“
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