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The clothing of Jennifer Lopez reflects her personal style by being sexy, fun, and fashionable.
Jennifer Lopez has always incorporated her sense of style into every aspect of her life. In 2001, Jennifer fulfilled one of her greatest fantasies when she launched her signature collection of sportswear, JLO by Jennifer Lopez. Jennifer Lopez started the trend of celebrity fashion brands and has made her sense of style and fashion available to women throughout the world.
"I’ve always had great respect for fashion icons and their impact on society. I’m working to fulfill my vision of creating a brand that incorporates every aspect of my life," said Jennifer Lopez. "I am in the fashion business to create a brand that will have an effect on the women’s marketplace."
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