We is a street fashion company with a background in skateboarding and snowboarding. We call it "life after skate".
When We started in early spring 1999, it was a new company; yet no inexperienced people were behind it. It was built by a tightly-knit group of people with a solid background in clothing, skateboarding and snowboarding. There were never any questions about what we wanted to create: a company based on personal engagement and conviction; a theme of shared ideas and common values; and friendship, trust and honesty among equals.
We is neither a skateboard nor a snowboard clothing company; We is an urban fashion company with its roots in skateboarding and snowboarding.
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