"A woman in full Agent Provocateur exudes confidence and power; They're up on a pedestal and they know it"
Joseph Corré and Serena Rees opened the first Agent Provocateur shop in December 1994, arousing a media frenzy usually reserved for superstars. The response was both exceptional and overwhelming!
At the heart of Agent Provocateur is a profound belief in the intimacy of the experience that they offer. Corré describes it as the difference between a mass experience, dictated by market forces and meaningless advertising, and an intensely private, wholly personal experience. This ‘personal experience’ involves the relationship of each individual woman with the garment she selects, and is realised by the company through quality, service, and an absolute refusal to adhere to fluctuating trends. As Agent Provocateur enter their twelth year, the company remains committed to investment in creativity led by pure instinct of that which is beautiful, and of course, that which is erotic. Agent Provocateur leads the way where others follow.
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